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Beer Garage Africa Innovation Challenge 2021

Deadline: November 3rd, 2021

Applicants are invited to apply for the Beer Garage Africa Innovation Challenge, a pan-Africa challenge to identify hi-tech, high potential startups and founders building innovative solutions across Africa.


The multi-sector challenge will be open to startups across the following 5 themes:

  • Digital Sales: Provide technology with proven return on investment enabling Digital Sales, leveraging existing channels to find, engage and connect with prospective buyers along with building relationships on digital platforms, and converting it into offline sales.
  • Digital Supply Chain: Provide disruptive technology leveraging the existing Supply Chain suit (demand planning, asset management, warehouse management, transportation and logistics management, procurement, order fulfillment) that can drive better insights empowering stakeholder(s) in the chain in making better decisions
  • Sustainability: Focus on contributing progress toward the sustainability goals (Smart Agriculture, Water Stewardship, Circular Packaging, and Climate Action) where we can use our scale and partnerships to drive meaningful positive change.
  • 3P Lending: Provide working capital loans and business growth loans to SME businesses for improving their cash liquidity
  • Alternative Payments: Provide payment solutions that enable card payments, bank transfers, accept digital payments, and sell value add services

Why You Should Apply

3 Week Venture Development Bootcamp: 10 high-potential founders will be selected for a 3-week venture building mentorship and leadership development bootcamp, that will be delivered by successful founders, industry leaders, domain experts and investors; alongside leaders from AB InBev, and Hindsight Ventures’s global network.

  • Week 1 (15th Nov’21 – 19th Nov’21): Foundation
    • Storytelling for Entrepreneurs
    • Product Market Fit
    • 1:1 Mentorship
  • Week 2 (22nd Nov’21 – 26th Nov’21): Go – To Market And Scale
    • Customer Journey Profiling & Mapping
    • Business Scalable Strategies
    • 1:1 Mentorship
  • Week 3 (29th Nov’21 – 3rd Dec’21): Pitch Readiness
    • Funding 101
    • Pitch Coaching
    • 1:1 Mentorship

International Demo Day: The Venture Bootcamp will culminate with an international demo day, wherein the cohort will pitch to a global audience comprising investors and corporates. Prior to the demo day, the cohort will be ably coached by pitch coaches, to ensure that each pitch is succinct and conveys a compelling story.

Cash Prizes: There’s a USD 5,000 grant money at stake, and the cohort will be pitching for the same. In addition, they sincerely hope that the international demo day will attract venture investors to take a serious look at the cohort, and many will get investor interest.

Selection Criteria

  • Founders of Africa Origin [5%]
  • Status of incorporation [5%]
  • Existing Clientele [5%
  • Uniqueness of idea and Technical/ Functional capability [20%]
  • Social & Business impact being created [25%]
  • Strategic fitment to solve AB InBev’s challenges / Use cases [20%]
  • Commercial viability & Scale [10%]
  • Market Feasibility (Geo related parameters – Support, Operations, Language, Logistics, etc.) [10%]

Visit Africa InnovationChallenge for more information.

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